I got a cold email from a CPA the other day.
Thing is, I already have a great CPA – so I ignored it without a second thought.
And then later in the day, it hit me: Is that what my own new biz outreach sounds like? Just more noise in an inbox full of solutions no one’s looking to replace?
In a landmark decision, a U.S. court in Washington, D.C. has ruled that a work of art generated solely by artificial intelligence cannot be granted copyright protection under U.S. law. This ruling, delivered by U.S. District Judge Beryl Howell, reinforces the stance that only creative works with human authors are eligible for copyright protection.
Unlike our big agency counterparts with full-time resources at their disposal, BPM relies on an incredibly talented network of freelancers to help pitch new business. So, how do we compete?
It's no secret that getting the word out about your business is essential, whether you're a small mom-and-pop shop or a bigwig corporation. But with so many channels out there, how do you know which ones to use?
The answer is simple - use 'em all!
As a business, brand or marketer, it's tempting to try to tackle every marketing channel at once. After all, the more channels you use, the more customers you can reach, right? Whelp - not necessarily.
As creatives and innovators, we're constantly on the lookout for the next big thing. From the latest fashion to popular TV shows, we want to stay ahead of the curve and be a part of the latest pop culture trends.
We've seen it all: zombies, vampires, a rolodex of superheroes, and even that long, weird stint with pirates… But how do we predict what's coming next?
Our prediction? Meme culture will become the next big Hollywood film genre.
The edicts may not be coming yet, but the writing is on the wall. After booming revenue growth among agencies of all disciplines (+13.5% YoY) and Digital especially (+27.9% YoY), an economy facing major headwinds is sure to catch up with the industry in the next 6-12 months. This is no less apparent than the recent restructurings we’ve seen with major players in the digital streaming space...